Why Eve Is Awesome, and MAC Rules.

The rapper Eve's video for "Tambourine," contains some obvious product placement for MAC Cosmetics... and I couldn't be happier! As you will learn (or may have noticed by my previous post about crazy eyeliner), I'm obsessed with MAC makeup. MAC, standing for Makeup Artist Cosmetics, makes makeup for, well, makeup artists. If you know what to look for, their distinct classy black packaging, you will spot their products in any behind the scenes video of major awards shows and music videos.

WARNING: Their makeup is not for those afraid to put a little high pigmentation on their face! However, if you're willing to play with it and learn how to properly blend their delicious array of colors, it can be more addicting than a Krispy Kreme doughnut.... mmmm.

Eve has actually been a spokeswoman for MAC's Viva Glam Campaign, which raises money for AIDS research, for quite some time. Here is some info from their AIDS fund website:

Established in 1994 by M·A·C Cosmetics, the M·A·C AIDS Fund supports men, women and children affected by HIV/AIDS globally. Introducing its first VIVA GLAM lipstick that same year, M·A·C decided that every cent of the selling price of the VIVA GLAM lipsticks would go to the M·A·C AIDS Fund. With a total of six shades of Viva Glam lipstick and two shades of Viva Glam lipglass now sold worldwide, and through the annual Kids Helping Kids Card Program, M·A·C Cosmetics has provided over $95 million (US) to date for the M·A·C AIDS Fund. The M·A·C AIDS Fund is the heart and soul of the company – with its employees giving their time, energy and talent to help those affected by HIV/AIDS worldwide.

Here is the "Tambourine" video, look for the MAC makeup about 1 minute into the video. I love the way it's presented to her on platters, like a tasty delicacy. Of course, her makeup looks ah-maz-ING in this video as well, but that's to be expected:

Where can you find it?

Check out your local MAC store during holiday time. The past few years they've sold some great pallets that contain all six VIVA GLAM colors, and each one is absolutely gorgeous! They're timeless, and compliment virtually any skin tone. So fabulous.